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Genelec, the large active monitor speaker maker has opened a Genelec Experience Centre in central Berlin - a brand new demonstration facility that
provides visitors with a high quality critical listening environment from stereo to immersive, and
allows Genelec to showcase its wide range of studio monitors and AV and Home Audio
loudspeakers. The new Berlin location joins existing Experience Centre facilities in Europe and Asia
- all of which allow both end users and resellers to learn more about Genelec technologies and
audition a broad selection of models.
Located in Alexanderplatz, in the heart of central Berlin’s creative district, the Experience Centre is
the result of a close collaboration between Genelec and kost.design, a company jointly owned by
architect and studio designer Benjamin Koziczinski and acoustic designer Karlheinz Stegmaier.
Kost.design was responsible for overseeing the extensive refurbishment and acoustic treatment of
the entire building, resulting in premium quality listening spaces designed specifically around
Genelec loudspeaker systems.
At the heart of the Centre is a 27 sq.m listening room equipped with a Genelec 7.1.4 immersive
audio system featuring The Ones coaxial point source studio monitors - with the new flagship
8361A in the LCR positions, the 8341A as surrounds, the 8331A in the height locations plus a pair
of 7370A subwoofers handling the low frequency content. Genelec’s own GLM software was then
used to configure and fine tune the calibration of each monitor within the space for optimal in-room
performance.
Visitors can also audition the entire The Ones family in stereo, from the ultra-nearfield 8331A to a
full-range system comprising the 8361A and complementary W371A adaptive woofer system,
demonstrating how The Ones are now able to bring uncompromised precision listening to a much
wider range of room sizes, listening distances and SPL requirements. The listening room also
allows other Genelec models to be auditioned on request, and the system there supports a wide
range of playback formats including Pro Tools, Blu-ray, Apple TV, Netflix and major streaming
providers including Spotify and Tidal.
Other spaces within the Experience Centre are designed to showcase Genelec Home Audio and
AV models, including a 5.1 conference room system built around special RAL-coloured 4030C
installation speakers, a kitchen area utilising AIW25 in-wall architectural models, and office and
bathroom spaces fitted with various 8300 series two-way smart active speakers.
The Experience Centre will be overseen by Berlin-based Eric Horstmann, Genelec’s Regional
Business Development Manager, who explained the thinking behind the new facility:
“We’ve set out to create the perfect independent listening environment for end users and Genelec
resellers in both Germany and the surrounding regions, so whether it’s for demonstrations, training,
regional launches or special events, the Berlin Experience Centre will become a major hub for
Genelec activity in mainland Europe – and will support the efforts of our distributors and resellers in
a very premium way. Having so many models on demonstration in one prime location, is sure to
make the Centre a regional magnet for discerning listeners across all market segments.”
The Berlin Experience Centre was officially opened on 1st October with a special launch party for
German press and VIPs, and anyone wishing to find out more, or book a demonstration, should
contact berlin.showroom@genelec.com
provides visitors with a high quality critical listening environment from stereo to immersive, and
allows Genelec to showcase its wide range of studio monitors and AV and Home Audio
loudspeakers. The new Berlin location joins existing Experience Centre facilities in Europe and Asia
- all of which allow both end users and resellers to learn more about Genelec technologies and
audition a broad selection of models.
Located in Alexanderplatz, in the heart of central Berlin’s creative district, the Experience Centre is
the result of a close collaboration between Genelec and kost.design, a company jointly owned by
architect and studio designer Benjamin Koziczinski and acoustic designer Karlheinz Stegmaier.
Kost.design was responsible for overseeing the extensive refurbishment and acoustic treatment of
the entire building, resulting in premium quality listening spaces designed specifically around
Genelec loudspeaker systems.
At the heart of the Centre is a 27 sq.m listening room equipped with a Genelec 7.1.4 immersive
audio system featuring The Ones coaxial point source studio monitors - with the new flagship
8361A in the LCR positions, the 8341A as surrounds, the 8331A in the height locations plus a pair
of 7370A subwoofers handling the low frequency content. Genelec’s own GLM software was then
used to configure and fine tune the calibration of each monitor within the space for optimal in-room
performance.
Visitors can also audition the entire The Ones family in stereo, from the ultra-nearfield 8331A to a
full-range system comprising the 8361A and complementary W371A adaptive woofer system,
demonstrating how The Ones are now able to bring uncompromised precision listening to a much
wider range of room sizes, listening distances and SPL requirements. The listening room also
allows other Genelec models to be auditioned on request, and the system there supports a wide
range of playback formats including Pro Tools, Blu-ray, Apple TV, Netflix and major streaming
providers including Spotify and Tidal.
Other spaces within the Experience Centre are designed to showcase Genelec Home Audio and
AV models, including a 5.1 conference room system built around special RAL-coloured 4030C
installation speakers, a kitchen area utilising AIW25 in-wall architectural models, and office and
bathroom spaces fitted with various 8300 series two-way smart active speakers.
The Experience Centre will be overseen by Berlin-based Eric Horstmann, Genelec’s Regional
Business Development Manager, who explained the thinking behind the new facility:
“We’ve set out to create the perfect independent listening environment for end users and Genelec
resellers in both Germany and the surrounding regions, so whether it’s for demonstrations, training,
regional launches or special events, the Berlin Experience Centre will become a major hub for
Genelec activity in mainland Europe – and will support the efforts of our distributors and resellers in
a very premium way. Having so many models on demonstration in one prime location, is sure to
make the Centre a regional magnet for discerning listeners across all market segments.”
The Berlin Experience Centre was officially opened on 1st October with a special launch party for
German press and VIPs, and anyone wishing to find out more, or book a demonstration, should
contact berlin.showroom@genelec.com