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IFA 2021, in Berlin is the traditional start of the Fall season of tech trade shows.Its organisers just announced this years edition is cancelled outright. After trialing a small live, combined with an online concept, last year, there will be no hybrid nor an online edition this year. Simply skipping the show all together.Confirming the impression that last year's attempt did not work out too well,
Greetings from Berlin,
We are afraid we are not bringing good news today: We are all extremely disappointed, but this summer will be like no other, because IFA cannot take place in 2021.
We have tried to make the impossible possible, but there are just too many uncertainties right now. It has become impossible to predict how the pandemic will affect the world come this September. There simply are so many 'known unknowns' – from the speed of vaccination programs to the emergence of new variants of the virus – that nobody can plan ahead reliably and securely.
Thank you for your patience. Thank you for your trust, in IFA and our team.
And yet, we can look forward to 2022, when – after an extremely rare break – IFA Berlin is set to return, in full strength, with confidence and full IFA power. Our preparations for IFA 2022 are starting today.
We all know: there's nothing that can replace the experience of face-to-face meetings, of networking, of seeing and touching innovation, of comparing products and services instantly and immediately.
Together, we will prepare the best IFA yet, in 2022. In the meantime, we will keep you posted about the latest news around IFA and the tech industry.
Preparations for Berlin Photo Week at ARENA Berlin and SHIFT Mobility for 2021 are continuing as planned.
We look forward to meeting you again in person in Berlin!
We are afraid we are not bringing good news today: We are all extremely disappointed, but this summer will be like no other, because IFA cannot take place in 2021.
We have tried to make the impossible possible, but there are just too many uncertainties right now. It has become impossible to predict how the pandemic will affect the world come this September. There simply are so many 'known unknowns' – from the speed of vaccination programs to the emergence of new variants of the virus – that nobody can plan ahead reliably and securely.
Thank you for your patience. Thank you for your trust, in IFA and our team.
And yet, we can look forward to 2022, when – after an extremely rare break – IFA Berlin is set to return, in full strength, with confidence and full IFA power. Our preparations for IFA 2022 are starting today.
We all know: there's nothing that can replace the experience of face-to-face meetings, of networking, of seeing and touching innovation, of comparing products and services instantly and immediately.
Together, we will prepare the best IFA yet, in 2022. In the meantime, we will keep you posted about the latest news around IFA and the tech industry.
Preparations for Berlin Photo Week at ARENA Berlin and SHIFT Mobility for 2021 are continuing as planned.
We look forward to meeting you again in person in Berlin!
So, a few more weeks untill IBC is scheduled to announce wether it goes forward with the traditional September show,in Amsterdam, or that it will fall back to the alternative dates in December.
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