Introducing “Cinionic” – A New Brand Launching A New Era in Cinema Experiences

[DCI forum]

Introducing “Cinionic” – A New Brand Launching A New Era in Cinema Experiences

The previously announced strategic joint venture between Barco, China Film Co. Ltd (“CFG”), Appotronics and CITICPE is proud to introduce its company branding in the run up to CinemaCon 2018.

Source: Introducing “Cinionic” – A New Brand Launching A New Era in Cinema Experiences

[DCI forum]

Introducing “Cinionic” – a new brand launching a new era in cinema experiences
New cinema joint venture unveils its identity

Kortrijk, Belgium, 17 April 2018 - The previously announced strategic joint venture between Barco, China Film Co. Ltd (“CFG”), Appotronics and CITICPE is proud to introduce its company branding in the run up to CinemaCon 2018.
Cinionic logoThe new company will be called “Cinionic”. The name is a combination of cinema and ionic, defined as the “coming together of forces to create energy in the Cinema industry.”

Its logo icon is a colorful continuous wheel which represents movement and energy. The color wheel not only represents diversity, the brand colors of the three founding partners are integrated into the array of colors.


Boy eating popcorn in movie theater

The new brand comes with a matching tagline: EXPERIENCES. DELIVERED. Carl Rijsbrack, Chief Marketing Officer at Cinionic, comments: “Our tagline is our commitment to customers — that they can count on Cinionic to deliver the ultimate cinema experience. It’s simple, direct, and reflects our commitment to deliver compelling audience experiences.” 


Delivering a differentiating cinema experience
The new company will focus on a combination of innovative cinema solutions, flexible financing and a comprehensive service model that enables exhibitors to focus on engagement with their moviegoers while simplifying their technology and operations.

Wim Buyens, CEO Cinionic“In a post VPF world, it’s no longer enough to provide superb engineering and market leading products,” explains Wim Buyens, CEO of Cinionic. “Our customers are asking for more complete financial and service solutions. That’s what Cinionic, with the strength of all three JV partners, will deliver.”

The result is a new breed of entertainment company: Cinionic. Buyens continues: “We are listening to exhibitors and taking action. We will deliver everything needed to ensure operational peace of mind while elevating the audience experience, from the latest visualization solutions to a comprehensive service care offering and affordable financing.”

Barco will be the exclusive OEM partner for all projection and image processing technologies in the joint venture. ALPD will provide industry-leading laser technology and retrofit solutions while CGS contributes high-quality solutions for Premium Large Format (PLF) screens.

Be part of the transformation at CinemaCon!
Cinionic will officially introduce its new brand to the global cinema industry at the upcoming CinemaCon trade show at Caesars Palace in Las Vegas, 23-26 April. Join us at CinemaCon to discover more about our vision and strategy.

[donaldk]

'Who is Cinionic',  is what I thought when I saw an email titled "We're excited to meet you" from the sender "letstalk@cinionic.com", is it spam, do I need to open the source instead of the full email, just to be safe, but it turns out to be the new Barco China Film, Appotronic and so on joint venture.



Change is good. It's viral. It can be contagious. It's based on observation and a keen sense of understanding what customers are asking for.

That is why we created Cinionic. You talked about your need for not just products but end-to-end solutions that deliver exceptional experiences to your movie going audiences. We've assembled a team of cinema and technology experts from around the globe from the likes of Barco, ALPD and CGS to deliver a premium experience for Exhibitors and moviegoers alike. Our goal is to provide you with peace of mind by delivering innovative cinema solutions, an enhanced service model and flexible financing, all meant to bring you a sense of delight. Come experience what we mean by "WOW" at the Cinionic Pavilion at CinemaCon. Hear our story, experience exciting new solutions and become a part of our vision.

We are Cinionic. Nice to meet you!

[donaldk]

Peter do you do Beer?

[Peter CINERAMAX]

Only at cinemacon. Ill be there opened an instagram account for the trip lets see how that works. My address on the badge is Samsungs Corporate Address in NJ lol.

[donaldk]

They have had that beer bar for forever, even before the split( in Barco and BarcoNET), when Barco still made CRT (grade B?) reference monitors, and cable head-end/broadcast monitoring system ROSA.  Every new entity continues the Barco tradition.

What is the name of the instagram account? I guess Instagram=facebook does not offer auto push through to twitter.

[Peter CINERAMAX]

guess Sherlock.